Rajbir Singh: 1 book
by Rajbir Singh
Language: English
Release Date: July 3, 2006
Language: English
Release Date: July 3, 2006
The present work is a humble attempt to understand themechanics of the communication strategy and media campaign through a case study of the Prohibition Campaign in Haryana in 1990s. It tries to assess the role of mass media and to present an insight into the promises and possibilities that they hold for the enlistment of the teeming millions
