Rafi Mohammed: 1 book

Book cover of The 1% Windfall

The 1% Windfall

How Successful Companies Use Price to Profit and Grow

by Rafi Mohammed
Language: English
Release Date: March 16, 2010

Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices. The 1% Windfall reveals how modest incremental changes to an everyday business practice—pricing—can yield significant...
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