Peter Zackariasson: 1 book

Book cover of Video Game Marketing

Video Game Marketing

A student textbook

by Peter Zackariasson, Mikolaj Dymek
Language: English
Release Date: October 4, 2016

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video...
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