Peter Spielvogel: 2 books

Good IT is simply good business. But managing IT infrastructure has always been challenging. Virtualization and cloud computing make this even more difficult. In their daily work marketing HP Operations Center (formerly OpenView Operations), authors Peter Spielvogel, John Haworth, and Sonja Hickey frequently...

Social media is changing the way people think about marketing. Its much more than pushing out the same content through new channels. The biggest shift is that communications is now bi-directional; you can (and must) listen to your customers rather than just talking to (at) them. But, with so many social...