Peter Fader: 2 books
The Customer Centricity Playbook
Implement a Winning Strategy Driven by Customer Lifetime Value
Language: English
Release Date: October 30, 2018
How did global gaming company Electronic Arts go from being named “Worst Company in America” to clearing a billion dollars in profit?
They discovered a simple truth—and acted on it: Not all customers are the same, regardless of how they appear on the surface. The most successful companies,...
Customer Centricity
Focus on the Right Customers for Strategic Advantage
Language: English
Release Date: May 15, 2012
Not all customers are created equal.
Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers
and then there is pretty much everybody else.
Upending some of our...