How Digitalization of Communication Is Revolutionizing Reputation Management
by
Pekka Aula, Jouni Heinonen
Language: English
Release Date: October 19, 2015
This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation...