Nora Burkard: 1 book

Book cover of Market Segmentation and Branding in the Hotel Industry

Market Segmentation and Branding in the Hotel Industry

With Special References to Hilton Cooperation

by Nora Burkard
Language: English
Release Date: March 5, 2004

Seminar paper from the year 2003 in the subject Tourism, grade: 1,3 (A), University of Applied Sciences Worms (Tourism), course: WS 2003, 25 entries in the bibliography, language: English, abstract: In today´s market place managers are constantly seeking to find the best ways to reach and serve their...
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