Nita Rollins: 1 book
Open Brand
When Push Comes to Pull in a Web-Made World, The
Language: English
Release Date: April 7, 2010
Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Amidst the decline of mass marketing, push marketing tactics have been superseded by new forms of influence. These include the creating, sharing and influencing behaviors...
