Mayer Taylor: 2 books

Book cover of The Success of Tesco's International Expansion in South Korean Market. Examination and Analysis of Key Factors
by Mayer Taylor
Language: English
Release Date: February 5, 2014

Bachelor Thesis from the year 2011 in the subject Business economics - Trade and Distribution, grade: A, University of Kent, language: English, abstract: This study examines the international business strategies adopted by Tesco for its expansion and development is South Korea. Tesco is a global brand...
Book cover of Perfume advertisement
by Mayer Taylor
Language: English
Release Date: February 4, 2014

Thesis (M.A.) from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, University of Kent, course: MASTER OF ARTS, language: English, abstract: When opening a women's magazine from the 1970s you immediately notice the provocative perfume advertisements...
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