Matteo Fabbi: 4 books
Royal Caribbean Cruise Line (RCCL) - Brand plan for a new concept: The Aqua Theatre Café
The process of developing a new brand
Language: English
Release Date: November 15, 2011
Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 70%, University of Westminster (Westminster Business School ), course: Branding Management, language: English, abstract: For the first time Royal Caribbean...
Managing cultural differences between UK and China
International Business Research for a company considering acquisition of a Chinese competitor
Language: English
Release Date: October 20, 2011
Project Report from the year 2011 in the subject Economics - International Economic Relations, grade: 73%, University of Westminster, course: BA Global Marketing, language: English, abstract: The report aims to achieve three main objectives: the first is to determine the cultural differences between...
by Matteo Fabbi
Language: English
Release Date: October 19, 2011
Language: English
Release Date: October 19, 2011
Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 82%, University of Westminster, course: BA Global Marketing , language: English, abstract: Through my three years of marketing studies, I have come to understand...
by Matteo Fabbi
Language: English
Release Date: October 27, 2011
Language: English
Release Date: October 27, 2011
Seminar paper from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 70%, University of Westminster, course: Introduction to Branding, language: English, abstract: Jack Daniel's is a smooth, premium whiskey, also specifically defined as a 'Tennessee...