Martin Fett: 2 books
Neuromarketing in Sports
How Emotions strengthen the Consumers' Perception of a Brand
Language: English
Release Date: May 29, 2012
Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Lugano, course: Sponsorship and Partnership Management - Corporate Communication, language: English, abstract: Until now, economic...
A SWOT Analysis for the 'flag-carriers'
A deep insight into the aviation industry
Language: English
Release Date: June 6, 2011
Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of Lugano, course: Corporate Strategy, language: English, abstract: Due to exogenous shocks like the 1973 oil crisis or the 2001 terrorist attacks as well as the 2003...