Marta Ferreira: 6 books

Are you finding your staff resistant to change? Is your workforce just going through the motions? Are they increasingly looking inward, reducing their focus on the customer?These are not uncommon challenges. Whether caused by globalization, bureaucracy or tight local competition, leaders all...

Is your organization ‘committed’ to customer service, yet struggling to retain its customers? If so you are not alone.While most companies place heavy emphasis on the acquisition of new customers, most fail to provide outstanding value to those customers they already have. When customers...

As a leader or manager, your job is to work with your team to meet your organization’s goals. But as you know, that’s not always as simple as it sounds. It’s very easy to be busy but never really get anything done; always rushing but never really sure how what you’re doing fits into the bigger...

This brief presents the state of the art on enzymatic synthesis of structured triglycerides and diglycerides, focusing on glycerol as the substrate and covering interesterification of vegetable oils in one and two steps. It critically reviews the available literature on enzymatic and chemo-enzymatic...

Una selección literaria sobre conflictos bélicos y sociales que pretende facilitar la tarea de asentar el hábito lector y conseguir un lector competente, tanto en el ámbito de los textos como el de las imágenes. También es de gran utilidad como material de apoyo en el siempre complicado proceso...

Esta obra apresenta reflexões sobre a produção de textos em sala de aula, na perspectiva de um processo de ensino-aprendizagem complexo e contínuo. As autoras partem da produção de crianças, jovens e adultos em diferentes momentos do processo de escolarização. Tendo como referência a teoria...