Mark Yost: 2 books
The 200-MPH Billboard
The Inside Story of How Big Money Changed NASCAR
Language: English
Release Date: August 15, 2007
What began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from its provincial roots to become a big business of international proportions is the story Mark Yost tells in The 200-MPH Billboard.
A...
Varsity Green
A Behind the Scenes Look at Culture and Corruption in College Athletics
Language: English
Release Date: December 3, 2009
In Varsity Green, Mark Yost cuts through clichés and common misconceptions to take a hard-eyed look at the current state of college athletics. He takes readers behind the scenes of the conspicuous and high-revenue business of college sports in order to dissect the enormous television revenues, merchandising...