Marianna Rolbina: 1 book
Pankaj Ghemawat's Distance Still Matters
The Hard Reality of Global Expansion
Language: English
Release Date: May 20, 2018
"Distance Still Matters" is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion....
