Marian Beise: 1 book
Lead Markets
Country-Specific Success Factors of the Global Diffusion of Innovations
Language: English
Release Date: December 6, 2012
1 Summary This thesis intends to answer three questions: First, what is a lead market; second, what constitutes a lead market, and third, how companies can harness lead markets to generate global innovations. Considering the international, cross-border diffu sion of innovations one can observe that...
