Maria Isabel Studer Noguez: 1 book
Ford and the Global Strategies of Multinationals
The North American Auto Industry
Language: English
Release Date: August 27, 2003
Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment...
