Marco Brambilla: 4 books

Book cover of Interaction Flow Modeling Language

Interaction Flow Modeling Language

Model-Driven UI Engineering of Web and Mobile Apps with IFML

by Marco Brambilla, Piero Fraternali
Language: English
Release Date: November 17, 2014

Interaction Flow Modeling Language describes how to apply model-driven techniques to the problem of designing the front end of software applications, i.e., the user interaction. The book introduces the reader to the novel OMG standard Interaction Flow Modeling Language (IFML). Authors Marco Brambilla...
Book cover of Model-Driven Software Engineering in Practice
by Marco Brambilla, Jordi Cabot, Manuel Wimmer
Language: English
Release Date: March 30, 2017

This book discusses how model-based approaches can improve the daily practice of software professionals. This is known as Model-Driven Software Engineering (MDSE) or, simply, Model-Driven Engineering (MDE). MDSE practices have proved to increase efficiency and effectiveness in software development,...
Book cover of Web Information Retrieval
by Stefano Ceri, Alessandro Bozzon, Marco Brambilla
Language: English
Release Date: August 30, 2013

With the proliferation of huge amounts of (heterogeneous) data on the Web, the importance of information retrieval (IR) has grown considerably over the last few years. Big players in the computer industry, such as Google, Microsoft and Yahoo!, are the primary contributors of technology for fast access...
Book cover of Mobile marketing

Mobile marketing

Nuove relazioni, nuovi clienti

by Gianluca Diegoli, Marco Brambilla
Language: Italian
Release Date: June 30, 2016

Come fare marketing in modo efficace quando i clienti sono perennemente connessi ai loro smartphone? Come possiamo raggiungerli, guadagnando la loro attenzione e il permesso di accedere alla loro intimità, senza essere trattati come un fastidio? Qual è il ruolo delle app e di tutti gli altri strumenti?...
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