Lynn Altman: 2 books

How companies can stop overthinking the branding process, with faster and better results Brand It Yourself is about getting a handle on your brand fast—without getting bogged down by research data, focus groups, or company politics. Lynn Altman believes that branding should be an energizing,...

Virtual Voyages illuminates the pivotal role of travelogues within the history of cinema. The travelogue dominated the early cinema period from 1895 to 1905, was central to the consolidation of documentary in the 1910s and 1920s, proliferated in the postwar era of 16mm distribution, and today continues...