Luc De Brabandere: 3 books
The Forgotten Half of Change
Achieving Greater Creativity Through Changes in Perceptions
Language: English
Release Date: September 27, 2016
Best-selling author of Thinking in New Boxes and Fellow in a $5 billion international consulting firm, BCG, Luc de Brabandere shares the secrets to change that are not just vital to businesses, but life itself. Throughout history, human beings have adapted to improve their lives and shape the world...
Thinking in New Boxes
A New Paradigm for Business Creativity
Language: English
Release Date: September 10, 2013
When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.
LIGHTERS?
With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business...
Pensiero magico. Pensiero logico
Piccola filosofia della creatività
Language: Italian
Release Date: January 8, 2010
Nel regno del pensiero umano esiste un territorio ancora inesplorato: un luogo dai confini indefiniti dove si nascondono opportunità dal valore incalcolabile e nuove possibilità. E è proprio questo, secondo Lue de Brabandere, indiscussa autorità mondiale nell'applicazione della creatività al...