Motivation Research and Its Successful Application
by
Louis Cheskin
Language: English
Release Date: September 5, 2016
There are several competing brands on the store shelf. What will cause the shopper to purchase one product over another? Is it the brand name, the brand-identifying image, the design of the package, the color, or ads about the product that the consumer might have seen? In this 1959 classic, Cheskin...