Lon Safko: 4 books

You write your blog, upload it with hope, and nothing, a few dozen people view it! What a waste of your time and creativity. How did you fail? This book will reveal new, proven ways you can get more readers, not just for your blogs, but for your e-mails, brochures, advertisements, and other marketing...

Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Marketing Bible explains how to “fuse” marketing tools and tactics into a single, powerful strategy to tilt the competitive advantage to your favor. “As many marketers get attached to social media ‘tools,’...

Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending...

The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences...