Linda C L Fu: 1 book

Book cover of Advertising and Race

Advertising and Race

Global Phenomenon, Historical Challenges, and Visual Strategies

by Linda C. L. Fu
Language: English
Release Date: July 14, 2015

Since colonization, dominant ideologies of «race» have been visualized and communicated through advertising. At its core, this book delineates the continuities and changes in what is termed the «colonial racial script» within global advertising representations. The origins of that script are traced...
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