Lianne Yu: 1 book
China's New Culture of Cool
Understanding the world's fastest-growing market
Language: English
Release Date: August 18, 2006
When China opened its borders to travelers and its economy to international trade, businesses all over the world took note. With well over one billion people, it represented a huge potential marketplace for goods and services. Huge as it is, however, China is not a monolithic culture. Though deeply rooted...
