The Turbulent Story of Boeing Commercial Airplanes
by
Philip K. Lawrence, David W. Thornton
Language: English
Release Date: May 15, 2017
Deep Stall applies a framework of strategic analysis to the Boeing Company. Boeing is the world's largest aerospace / defence company, with turnover in the region of US $60bn. The book examines the relative decline of Boeing in the civil aircraft market in relation to European manufacturer, Airbus....