Laura Ries: 4 books
War in the Boardroom
Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
Language: English
Release Date: October 6, 2009
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think
There's a reason why the marketing programs of the auto industry, the airline industry, and many...
The Origin of Brands
How Product Evolution Creates Endless Possibilities for New Brands
Language: English
Release Date: March 17, 2009
What Charles Darwin did for biology, Al and Laura Ries do for branding.
In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative...
The 22 Immutable Laws of Branding
How to Build a Product or Service into a World-Class Brand
Language: English
Release Date: October 6, 2009
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in...
by Al Ries, Laura Ries
Language: English
Release Date: March 17, 2009
Language: English
Release Date: March 17, 2009
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.
Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing...