Case Histories of Marketing Research Leading to Success in the Marketplace
by
William Winston, Larry Percy
Language: English
Release Date: May 1, 2014
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected...