Kristina Halvorson: 2 books
by Kristina Halvorson, Melissa Rach
Language: English
Release Date: February 28, 2012
Language: English
Release Date: February 28, 2012
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re...
by Kristina Halvorson
Language: English
Release Date: September 25, 2009
Language: English
Release Date: September 25, 2009
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful...