Koh Buck Song: 2 books
Brand Singapore
How Nation Branding built Asia's leading global city
Language: English
Release Date: February 3, 2011
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First...
Brand Singapore
Nation branding after Lee Kuan Yew, in a divisive world
Language: English
Release Date: May 15, 2017
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to...