Kisholoy Roy: 8 books

This book is classified into two major sections viz. Perspectives and Plots. While the Perspectives section majorly speaks of the conventional gender portrayals in advertisements over the years in India and abroad and mentions certain unethical practices being executed when it comes to presenting...

It is a known fact that case based teaching has always been found to facilitate two way learning in class and have contributed to the healthy development of future professionals for it is one tool that makes student apply, think and come out with solutions and appreciate situations.However for all...

This book titled How to Execute Celebrity Endorsements for Enhancing Brand Preferences? speaks of the various theoretical and empirically established perspectives regarding celebrity endorsements in its opening segment. The concluding segment mentions some interesting published accounts of brands...

Czars of the East is a humble tribute to two of the greatest exponents of Indian cricket who hail from the Eastern zone of India. They are icons not just for the youth in this country; rather their popularity extends across various demographic segments simply because of the way they have approached the...

This book titled How to Enhance Shelf Life of Case Studies? is extremely thought provoking to say the least. It is better for anyone to consider this book as an accompaniment to my previously published book on case studies titled How to Write and Teach Case Studies Effectively? as that will give the...

This book titled How to Write Effective Teaching Notes & Teach Case Studies Effectively? can well be considered to complete my authored trilogy on management case studies. My previous two books being How to Write and Teach Case Studies Effectively?and How to Enhance Shelf Life of Case Studies?...

This book is classified into three pertinent sections. The first section introduces readers to the concept, structure and purpose of case studies. The second section deals with how to write case studies in an effective and engaging manner. The third section focuses on teachers who are expected to...

This book is classified into two major sections viz. Perspectives and Plots. While the Perspectives section majorly speaks of the conventional gender portrayals in advertisements over the years in India and abroad and mentions certain unethical practices being executed when it comes to presenting...