The Art and Science of Converting Prospects to Customers
by
Khalid Saleh, Ayat Shukairy
Language: English
Release Date: November 1, 2010
How do you turn website visitors into customers?
Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and...