Kalman Applbaum: 1 book
The Marketing Era
From Professional Practice to Global Provisioning
Language: English
Release Date: June 1, 2004
Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination....
