Juan Antonio Fernandez: 3 books

Launching a business in China? Give yourself a "second mover advantage." China-bound entrepreneurs and small business owners: learn from experienced China hands before you bring your business to the world's largest and most dynamic consumer market. Preparing to manage a small business...

Much has been written on China's State-Owned Enterprises ( SOEs) reform following the restructuring impact on China's economic reform process in the last decade. However, as a major root of social and economic change, little has been discussed beyond a description of SOEs shortcomings and their overall...

CHINA CEO: Voices of Experience From 20 International Business Leaders is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with first-hand, front-line advice from veterans of the China market. Hear directly from the top executives heading...