Jonathan R Copulsky: 2 books
Brand Resilience
Managing Risk and Recovery in a High-Speed World
Language: English
Release Date: May 10, 2011
As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash—by disgruntled customers, competing...
The Technology Fallacy
How People Are the Real Key to Digital Transformation
Language: English
Release Date: March 22, 2019
Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology.
Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete....