John S Mckinstry: 3 books

Treat Your Customers Like Animals outlines a counter intuitive approach to selling that leads to rapid sales growth through VALUE Encounters. The cornerstone to an effective VALUE Encounter, whether the engagement is with prospective customers, networking to obtain new customers, or servicing...

People are sick of being sold to. They switch off when they hear conventional approaches, irrespective of how sophisticated they are. In today’s society, where we are being bombarded with information and communication mediums, we have developed the ability to superficially scan; we are ruthless...

Few if any people think the Clean Air Act is the optimal legislative solution to climate change; but it is a powerful tool that is being used sometimes despite the prevailing political will. To address this reality, this volume calls on the best writing from the most often-cited environmental law journal...