John Butman: 9 books
Breaking Out
How to Build Influence in a World of Competing Ideas
Language: English
Release Date: April 30, 2013
How do you gain influence for an idea?
In Breaking Out, idea developer and adviser John Butman shows how the methods of today’s most popular idea entrepreneurs”-including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don’t Get Fat), TOMS founder...
New World, Inc.
The Making of America by England's Merchant Adventurers
Language: English
Release Date: March 20, 2018
*Named a Best History Book of the Month by Barnes and Noble*
Three generations of English merchant adventurers-not the Pilgrims, as we have so long believed-were the earliest founders of America. Profit-not piety-was their primary motive.
Some seventy years before the Mayflower sailed,...
Captured by Pirates
22 Firsthand Accounts of Murder and Mayhem on the High Seas
Language: English
Release Date: March 6, 2013
Pirates are primarily known for their swashbuckling attitudes, their freebooting lifestyle, their high-seas adventures and their stolen treasure, but their victims tend to be forgotten. These are the innocent and not-so-innocent voyagers who find themselves suddenly snatched up, brutalized, and franticly...
Trading Up
Why Consumers Want New Luxury Goods--and How Companies Create Them
Language: English
Release Date: April 29, 2008
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.
In...
Hardball
Are You Playing to Play or Playing to Win?
Language: English
Release Date: October 12, 2004
Great companies stumble and fall when they lose it. Highfliers crash when a competitor notices they don't have it. Start-ups shut down if they can't develop it. "It" is a strategy so powerful and an execution-driven mindset so relentless that companies use it to gain more than just competitive...
Treasure Hunt
Inside the Mind of the New Consumer
Language: English
Release Date: May 4, 2006
The essential follow-up to the BusinessWeek bestseller Trading Up
A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer?
Today's consumers can seem impossible to understand, and even harder to please. For instance,...
Women Want More
How to Capture Your Share of the World's Largest, Fastest-Growing Market
Language: English
Release Date: September 8, 2009
In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More...
by George Stalk, John Butman
Language: English
Release Date: January 29, 2008
Language: English
Release Date: January 29, 2008
It's easy to miss many innovations in strategy until they appear on the front page of a major business publication. But by then everyone--including all your competitors--is using them.
As a CEO or senior executive, your job is to detect these strategies?and implement them--before your competitors.
That's...
Townie
A Novel
Language: English
Release Date: May 12, 2015
Townie takes place in Oldon, Massachusetts, a burgeoning New England village that has become the favored residence of the mega-rich, a town whose historic past has been preserved and polished until it gleams with the arrogant intensity of a Colonial theme park.
Alan Lowe inhabits a different...