Joan Magretta: 2 books

Book cover of What Management Is
by Joan Magretta
Language: English
Release Date: December 25, 2012

A beginner's guide and a bible for one of the greatest social innovations of modern times: the discipline of management. Whether you’re new to the field or a seasoned executive, this book will give you a firm grasp on what it takes to make an organization perform. It presents the basic principles...
Book cover of Understanding Michael Porter

Understanding Michael Porter

The Essential Guide to Competition and Strategy

by Joan Magretta
Language: English
Release Date: November 22, 2011

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many...
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