Jimmi Rembiszewski: 1 book
From Great to Gone
Why FMCG Companies are Losing the Race for Customers
Language: English
Release Date: April 15, 2016
The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. From Great to Gone shows that what’s needed are ’Lego’...
