Jennifer Evans: 14 books

Brand management and marketing have been changed by the behaviour of the digital customer and traditional marketing approaches fall short.A marketer's dream, Content Community Measurement wastes little time in telling us what really matters for today's digital consumer.

The reorganisation of the education system within Britain has vastly increased the managerial responsibilities of those working in schools, although the staff generally have received little management training. In this book, the various issues related to management are teased out and a selection of ideas and pragmatic solutions informing good practice are examined.

Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable market by following the advice in this step-by-step,...

Maladies and Medicine offers a lively exploration of health and medical cures in early modern England. The introduction sets out the background in which the body was understood, covering the theory of the four humors and the ways that male and female bodies were conceptualized. It also explains the...

Meringue isn’t just magical. It’s mysterious. No one can quite agree on its origins (and here’s a hint: it wasn’t invented in France). While most food historians confirm Marie Antoinette’s love of meringues, some say that meringue goes back to a much earlier date . . . and that it was invented...

'This guide will serve well as a handbook for undergraduate psychology students working on senior projects or theses. Clear, concise, and well organized, the book instructs the student from the beginning of the project to the final draft and offers advice both specific and general' - Choice Anxious...

A DUKE FOR ALL SEASONS! What’s better than a dashing duke? A dozen of them! In this case, a baker’s dozen—thirteen of your favorite historical romance authors have come together to bring you more than a dozen tantalizing novellas, with one per month, for a year’s worth of never-before-released...

Folle résolution aux urgences, Jennifer Taylor Depuis deux ans, Molly croyait être guérie de Sean, l’un des craquants médecins urgentistes du General Hospital où elle travaille, d’autant plus que leur liaison s’est plutôt mal terminée. Alors pourquoi, en cette fin d’année, le...

The fourth edition of an authoritative overview, with all new chapters that capture the state of the art in a rapidly growing field. Science and Technology Studies (STS) is a flourishing interdisciplinary field that examines the transformative power of science and technology to arrange and...

Portable Prose: The Novel and the Everyday examines the novel as a privileged site for representing the everyday, as well as a physical object that occupies public and private space. This collection interrogates the relationships between these differing aspects of the novel’s existence, negotiating...

The western is arguably the most iconic and influential genre in American cinema. The solitude of the lone rider, the loyalty of his horse, and the unspoken code of the West render the genre popular yet lead it to offer a view of America's history that is sometimes inaccurate. For many, the western...

The spirit that founded the volume and guided its development is radically inter- and transdisciplinary. Dispatches have arrived from anthropology, communications, English, film studies (including theory, history, criticism), literary studies (including theory, history, criticism), media and screen...

Queering Elementary Education is not about teaching kids to be gay, lesbian, bisexual, or straight. ItOs not part of a sinister stratagem in the Ogay agenda.O Instead, these provocative and thoughtful essays advocate the creation of classrooms that challenge categorical thinking, promote interpersonal...

While the world’s refugee population reaches record high numbers, countries offering third-country resettlement are increasingly shifting toward policies of exclusion and austerity. This edited volume envisions a more humane future for refugee resettlement. Combining anthropology with a variety...