Jenn Visocky O Grady: 2 books
Design Currency
Understand, define, and promote the value of your design work
Language: English
Release Date: May 30, 2013
The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O’Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers...
A Designer's Research Manual, 2nd edition, Updated and Expanded
Succeed in design by knowing your clients and understanding what they really need
Language: English
Release Date: July 1, 2017
**Good information gives designers a competitive advantage. **Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their...