Jeffrey S Hornsby: 2 books
Corporate Innovation
Disruptive Thinking in Organizations
Language: English
Release Date: December 7, 2018
Effectiveness is the underlying theme for this introduction to disruptive innovation. The book tells the manager, or student, what they need to know in transforming the thinking in an organization to an innovative mindset in the twenty-first century.
Corporate Innovation explains the four...
New Venture Management
The Entrepreneur’s Roadmap
Language: English
Release Date: July 6, 2017
This book offers students a comprehensive, accessible guide to launching and managing a new venture. Beginning with the planning process and continuing to marketing, financing, and growth, it gives students the insights and practical skills they need to be successful entrepreneurs.
This edition’s...