Jean Noël Kapferer: 3 books
Kapferer on Luxury
How Luxury Brands Can Grow Yet Remain Rare
Language: English
Release Date: March 3, 2015
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?
Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth...
The New Strategic Brand Management
Advanced Insights and Strategic Thinking
Language: English
Release Date: January 3, 2012
Adopted internationally by business schools and MBA programmes, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand...
The Luxury Strategy
Break the Rules of Marketing to Build Luxury Brands
Language: English
Release Date: September 3, 2012
The Luxury Strategy, written by two world experts on luxury branding, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that...