How Lady Gaga Turns Followers into Fanatics
by
Jackie Huba
Language: English
Release Date: May 2, 2013
Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She's one...