J Richard Eiser: 2 books

The Expression of Attitude deals with a number of broad but interrelated questions: what are attitudes, how do they relate to behavior, how are they acquired, and in what ways can they be shared? The author argues that consistency, within attitude structure and between attitudes and behavior, arises...

The concept of attitude has long been a central part of social psychological theories. It is important in other disciplines too, such as economics, business studies, politics and sociology. Originally published in 1988, the authors of this text show how attitudes and motives are crucial in human decision-making,...