Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students
by
Ira Kaufman, Chris Horton
Language: English
Release Date: October 17, 2014
Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate...