Ira Kaufman: 1 book

Book cover of Digital Marketing

Digital Marketing

Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

by Ira Kaufman, Chris Horton
Language: English
Release Date: October 17, 2014

Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate...
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