Insa Schniedermeier: 1 book

Returns on Omnichannel Marketing. Towards a holistic framework to manage and measure Omnichannel strategy's success in the premium fashion industry

Book cover of Returns on Omnichannel Marketing. Towards a holistic framework to manage and measure Omnichannel strategy's success in the premium fashion industry

Returns on Omnichannel Marketing. Towards a holistic framework to manage and measure Omnichannel strategy's success in the premium fashion industry

by Insa Schniedermeier
Language: English
Release Date: July 24, 2017

Master's Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Cologne University of Applied Sciences, language: English, abstract: The digital revolution has led to undisputable and irreversible changes in...

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