Ilan Alon: 6 books

Franchising now represents more than 10% of the US economy and 50% of US retail sales, and this winning business model is now showing exceptional promise outside the US as well. Both franchisors and franchisees are beginning to discover immense opportunities to extend operations or build new franchises...

  Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in...

Emerging market economies account for eighty percent of the world's population and some 75% of its trade growth in the foreseeable future, following US Department of Commerce data. This volume provides insights for success in rapidly growing education markets that can be used by educators, administrators, policy makers and planners.

First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

This book provides authoritative academic and professional insights into the strategies of Chinese Foreign Direct Investments in Europe, Asia, Africa and the Americas. Distinguished authors from across the world will make a contribution to the growing literature on OFDI (outward foreign direct investment) from China.

Business education is a critical ingredient in establishing a viable middle class of managers in transitioning and developing economies. Compiled in association with the Center for International Business Education and Research, this comprehensive examination of business and management education, pedagogical...