Ian C Macmillan: 5 books

Available for the First Time: The Complete Social Entrepreneur’s Playbook Covers all three phases of the start-up to scale-up process, developed with reader feedback from “one of the more unusual ebook...experiments of the year” (ThinReads) Wharton professor Ian C. MacMillan and...

Robust methods to identify new growth opportunities YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth-or don’t. While executives often talk about their great growth plans, very few of these plans actually deliver...

You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing...

With the rise of the knowledge economy, the knowledge content of goods and services is going up just as their material content is declining. Economic value is increasingly seen to reside in the former - that is, in intangible assets - rather than in the latter. Yet we keep wanting to turn knowledge...

“This book is a must for any Business Development Manager, Corporate Strategist, R&D Director, and anyone else who is accountable for growth in a corporation. It is an easy read that is practical and not fraught with useless academic theories.” Ron Pierantozzi, Ph.D., CEO of PPT Research...