Insights and Innovation That Drive Business and Brand Growth
by
Hunter Hastings, Jeff Saperstein
Language: English
Release Date: September 28, 2007
“Marketing is part art and part science. The ‘art era’ was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on...