Selling Sound in a Media Saturated Culture
by
Jeremy V. Adolphson, Bob Batchelor, Michael Bertrand
Language: English
Release Date: December 22, 2010
Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today. The book's core objectives are addressed over three sections. In the first part of Rock Brands,...