Haiyan Song: 3 books

Book cover of Qualitative Forecasting in Tourism
by Haiyan Song, Vera Shanshan Lin, Chris Cooper
Language: English
Release Date: January 9, 2012

Contemporary Tourism Reviews will provide you with critical, state-of-the-art surveys of all of the major areas of tourism study to people who are coming to a topic for the first time. The CTR series provides accessible and structured overviews to all areas of research in the broadly defined subject...
Book cover of Tourism Supply Chain Management
by Haiyan Song
Language: English
Release Date: March 12, 2012

Fierce global competition in the tourism industry is now focused on integral parts of supply chains rather than on individual firms. The highly competitive environment has forced tourism firms to look for ways to enhance their competitive advantage. Tourism products are often viewed by consumers as...
Book cover of Tourism Forecasting and Marketing
by Kevin Wong, Haiyan Song
Language: English
Release Date: October 12, 2012

Stay up to date with the most effective practices in tourism demand forecasting! Tourism Forecasting and Marketing presents vital, up-to-date research on the latest practice and applications of tourism demand modeling and forecasting. The book addresses both econometric and time series approaches...
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